People, in general, want to be understood. At the same time in most cases people get each other completely wrong. What is the popular solution in this situation? Stupidity, of course. If your message is as straightforward and simple as possible, if it contains no additional meanings — its chances for being understood significantly increase. That is why we’ve got the advertising for imbeciles, television for degenerates, websites for cretins, songs for dumbheads, films for stupids, books for primitives, and so on. Which is more despairing, even those who hates advertising, television and all that stuff, still eager for the same — to be correctly understood. So it goes. Something like that, you know.